The Guam Visitors Bureau has several promotional campaigns to help kick-start the recovery of the Japanese tourism market, including the celebration of the 55th anniversary of the first tourist flight from Japan.
On May 1, 1967, Pan American Airways flew 109 Japanese tourists to Guam, according to a GVB press release.
“We are proud of the work our team has done to maintain a consistent presence in Japan during the pandemic and are excited to be aiming for the 55th anniversary of this first flight,” said Nadine Leon Guerrero, GVB’s Director of Global Marketing.
In conjunction with Asahi Broadcasting Corporation’s popular TV show “Tabi Salad”, GVB participated in a travel expo in Osako to reconnect with Japanese consumers. The event took place from March 19 to 21 and 16,000 visitors attended. More than 10 million people watched the event on “Tabi Salad”.
GVB has focused its efforts over the past few months on in-market awareness campaigns such as #HereWeGuam and has conducted familiarization tours to reintroduce Guam’s activities and attractions to Japanese travelers.
Ambassadors from Japan and global brands like HYPEBEAST Japan toured and learned how Guam has adapted in the COVID-19 era. Six Japanese TikTok influencers were in Guam this week for a tour. The influencers were split into two groups to cover love, food, shopping, nature and adventure in Guam.
GVB plans to launch the GoGo! Guam is campaigning in Japan to strengthen its relationship with the travel industry to increase the number of visitors to the island, according to GVB. It is scheduled until September 30.
GVB also said it was working with Japanese travel agents, airlines and wholesalers, as well as travel business partners, to develop travel packages for the 55th anniversary in May.
“The good news from Japan is that fully vaccinated Japanese nationals can now travel to Guam and return to their country without quarantine,” said Regina Nedlic, marketing manager of GVB Japan. “This significant shift in pandemic restrictions is key to the 55th anniversary as GVB focuses on the travel industry.”