Puyat Leads DoT in Launching PH Tourism in Japan Travel Market


TOURISM Secretary Bernadette Romulo-Puyat presented the Philippines’ national policy for sustainable tourism development and response to the challenges of the Covid-19 pandemic to the Japanese travel market at the opening of the 2nd Online Travel One-month Japan Association of Travel Mart. Association of Agents (JATA).

The tourism chief led the country’s presentation on October 27 and was one of the panelists for the International Tourism Forum (ITF), which also included luminaries from Japan’s travel industry such as Milton Morinaga, chairman of the board of directors of the Guam Tourist Bureau, and Eijiro Yamakita, president and CEO of the Japan Travel Bureau.

Panelists also highlighted their respective policies on the theme of the Osaka event “How to Create a Better Tourism Value Chain” and the environment for consumers as well as the travel industry.

Puyat shared the DoT’s tourism programs, namely the Tourism Response and Recovery Plan and the reformulated National Tourism Development Plan for 2020 to 2022.

Panelists praised the DoT’s efforts to prioritize the vaccination of tourism pioneers. “We must take a balanced approach, taking into account economic viability, job creation and environmental sustainability,” Puyat said.

Puyat added that the pandemic has given the tourism industry an opportunity to recalibrate to be more accountable, accountable, inclusive and sustainable. She also touted the Filipino service brand saying “We are a nation that is committed to welcoming our customers with a smile and offering our best products and services.” Puyat also called on JATA leaders to seek cooperation and active participation in DoT Team Japan projects. She also gave an update to the virtual hearing on Boracay’s rehabilitation programs. JATA awarded Puyat the Excellent Partner Award for DoT’s Role in Rehabilitating the Island at JATA Tourism Expo Japan 2019.

The 2nd JATA Online Travel Mart runs from October 17 to November 30, 2021.


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